Blog Post by Saloni Chand, Cultural Committee@JAGSOM
With a T-shaped – unique curriculum, JAGSOM, a famous business school located in the cosmopolitan city of Bangalore, can boast of 25 years of experience in training students to become industry ready professionals. The Cultural Committee is back with another event, Garba Night, which was held on October 13, 2021. The event was a huge success.
The Garba Night was held on the 8th Day or Astami of Dussehra, a day which is considered as a very auspicious day. Dussehra is celebrated across India for 9 days and on 10th day (Dasami) Visarjan happens (Saying Goodbye to deity by immersing in water).
Dussehra is being celebrated in the honour of Lord Rama. Dussehra signifies the establishment of Dharma and abolishment of Adharma.
We celebrated Garba Dance in hostel campus of our college where every student from PGDM, SpecX and MBA particcipated. We had a successful event with a great dance on some Garba Songs.
Pep and sports committee organized Tug of war event on 29th September in college hostel ground from 8:00 to 11:00 AM. A total of 16 teams (12 boys and 4 girls’ team) participated in the event, with 10 members in each team. To select the opponents of the team, we used chits and then toss to select their favorable side.
Every match had 3 rounds and after every round side was changed. Event was very successful. Everyone participated and played with full passion and there was tough competition between them. Even though many players got injuries, the spirit remained high. The winners for this competition were –
For boys Vishal agency team won – PGDM Batch (2020-22)
For girls Maze & spades team won – PGDM Batch (2021-23)
Thanks for Reading. @JAGSOM PR & Digital Media Team
JAGSOM, a prestigious b-school located in the silicon city of Bangalore, has the pride of 25 years of experience and has been grooming students to become Industry ready professionals with T shaped – unique curriculum. The Cultural Committee is again back with one more event Ethnic Day which was held on 6th October 2021 in JAGSOM Bangalore campus. The event starts with the lightning of the auspicious lamp followed by a short speech by our Cultural Committee course coordinator (COCO) Drishty Sharma.
Ethnic Day was celebrated to show that our college has ‘Unity in Diversity’ where students come from a variety of places, regions and states with different cultures. To showcase these regions and states and to know more about our culture, we have organized this ETHNIC DAY.
Post lightning of the lamp and speech, we had a song performance of 2 different regions. The event continued to a solo dance performance followed by a Ramp Walk. The event concluded by best ethnic dress competition to know how much we know about our culture and festivals.
JAGSOM chronicles in its 5th episode talked on the topic “Will automation take away jobs?”. Our panel consisted of Mr. Amit Sood, Senior Director, Sales, Automation Anywhere along with Prof. Soumya Choudhary, Associate Professor and area chair- Finance at JAGSOM. The webinar was hosted by a student at our institute, Miss. Kritika Goel.
The show was kicked by our guest Mr. Sood with his viewpoint on the topic where he stated that automation is a very wide topic where people generally relate it to IoT and robots. In current world automation is not only about typical robots but is now more focused on Robotic Process Automation commonly referred as RPA in the industry for software automation. Talking about how the overall job scenario will be affected he stated that there will be short term job losses. Another point that was reflected during the discussion was that if we go back in time and see when computers were introduced and later when ERP or cloud computing came into play, there was a lot of automation of manual tasks. Even in the past these processes were a part of automation and did in fact had some job losses or change in roles. Now in the current landscape the technology has become even more sophisticated than before. In essence certain skills and products became obsolete as new technology came into to play giving rise to certain new roles as well as some roles becoming redundant.
New jobs that came into play due to the technological advances are like developers and project managers with a completely different set of responsibility. These managers are now working on a completely different set of activities and requires a specific set of specialized skills. Pointing out the high-level executives of the company on the CXO level the discussion also shed a light how these individuals are now focused on how to automate processes.
How the students or new professionals will be affected due to these changes, the panelists came to a consensus that ff you have the new age skills market will pay you as has been the trend in the past with advent of innovative solution to address the ever-changing pains of the stakeholders. Even with the technological advances one thing that will be there is the relationship with the customer and one of the most critical roles is business development role in RPA. If the client trusts your solution and if it will help them, you still must focus on developing the business relationship with them.
One should make sure that you are enjoying what you are doing and apart from this, are you able to deliver what the customer is expecting from you. Empathizing with the customer to understand what the customer expects from you is still essential. You have to ask the question; how does your offering is able to cater the pain points of the customer? For instance, automation is becoming simpler day by day and not just coding it, automation is shifting more toward ease of dragging and dropping the blocks of the processes you want to be automated. Processes like onboarding are getting simpler and more efficient by reducing the employee touch points when joining a new company.
Design thinking and entrepreneurship are complementary to each other and are now linked with automation. The functional thing is still where your core skills come in play and one should have a growth mindset about what functional area you want to excel in. For a student to approach a task from the perspective of a veteran the design thinking mindset would help them imagine the solution better. Design thinking can be viewed as a tool and components like customer journey map would help imagine the building blocks better which will enable the individual to create better solution.
Ending the discussion, it was concluded that MBAs should have an appreciation of all the upcoming technologies and will make you more aware to apply tools in your domain, maybe not on the first day but for sure down the line.
“If I had 60 minutes to solve a problem, I’d spend 55 minutes defining it, and 5 minutes solving it.” – Albert Einstein
On 27th and 28th January, close to 180 students divided into 31 distinct groups at Jagdish Sheth School of Management (JAGSOM) had got the opportunity to showcase their Design Thinking projects at the two-day boot-camp which was organized on-campus. The Innovation & Incubation committee at JAGSOM in coordination with the Cocos of Design Thinking groups and support from the PGP office coordinated this two-day boot-camp. The respective projects had been pitched to our distinguished panel who also administered the session- Dr. Kamalika Chakraborty, Faculty at JAGSOM and Mr. Rohit Swarup, Founder and Director at Xplora Design Skool & Futurz Xplored.
The core idea behind setting up this boot-camp was to fine tune the projects on which students had worked for couple of months and ensure that every team is on par for the Innovation Day, scheduled on 6th March 2021, where the projects will be presented to an external jury. The boot-camp was preceded by submission of a consolidated project report, coffee table book and an audio-visual film on the course journey. Each team was expected to pitch their project for 5 minutes along with a thematic display of the same. The panel reviewed the efforts so far and the guided the students towards a better outcome and intuitive interpretation of the projects.
Overall, it was an incredible effort put together by the batch and the respective teams got some insightful feedbacks which they are expected to incorporate for the final pitch to the jury. The teams are looking forward to the D-day scheduled on 6th March 2021 and preparations for the same is in full throttle.
By Janani Shyamsundar (PGDM 2020-22) and Ananth James ( PGDM 2020-22)
Under the JAGSOM Chronicles webinar series, a JAGSOM faculty member and a senior corporate executive are invited to talk on a contemporary and relevant topic. In a recent edition, the topic was “How To Build Personal Brand“.
Jerry McLaughlin in this article in Forbes argues that the meaning of the term ‘brand’ has come a long way and today it means much more that merely the name or logo. So what exactly is personal brand? Tom Peters espoused this concept in his famous article in 1997 titled “The Brand Called You”. Prior to that, personal branding was considered important for celebs and politicians alone. No more. Today, every professional is a brand and needs to nurture it. We invited noted branding expert Mr.Vineet Trakroo (CEO, Evolution Strategy LLP), and Prof. Anand Narasimha (our brand management teacher) to talk about this topic and to steal a few tips.
The event was hosted by Barun Jha (PGDM 2020-22).
Personal Brand
Q. What is a personal brand why do you need a personal brand?
Personal brand is the aura or image a person is associated with. It may not be limited to work environment. This image or brand will be created intentionally or unintentionally. Hence it is better to take a conscious effort to build a brand.
Creating a brand is especially important for a fresher as it helps them stand out from a crowd of job applicants. As the demand-supply gap is increasing day by day. The relevance of personal brand will not decrease.
There is a huge gap between good job profiles and competent candidates, which can be termed as employability. Thus, it is very important to tell the world that who you truly are which is possible by consciously building a personal brand.
Macintosh advertisement in 1984 which was telecasted and printed only once created a huge impact because it mostly talked about standing out in a crowd, which is more relevant even today as we all are oceans of same. Hence in today’s world, it is one of the hygiene factors to build your own brand.
Personal Brand Building
In the quest to build your own brand, there are few key things to be taken care of, which are,
1.Be focused and clear: If you don’t stand for one thing, you will fall for everything.
2.Be genuine and honest: As people can see through you, better to build what you actually are.
3.Tell your story in an engaging way, create a network where others will tell your story.
4.Be consistent and create impact: No use in keep boasting about yourself, try to make an impact in others life. Again, no use in working hard for a week and giving up.
5. Find a mentor: Follow successful people and grow under a guidance of a mentor.
How to Promote your personal brand
Social media is an obvious platform to share and promote your personal brand
Just as there are two sides of a coin, there are two sides for a personal brand too.
Social brand
Professional brand
Social brand is synonym with B2C wherein you interact causally with other fellow humans not necessarily from your area of interest. Eg: Facebook, Instagram
Professional brand is synonym with B2B wherein you interact mostly with people of your area of interest. Eg: LinkedIn.
As the world is becoming more ‘Phygital’, it is important to balance your personal brand in both physical and digital platforms.
Checklist for Personal Branding
Identify the area of expertise based on your career goal.
Put your extra effort to develop that skill like certification and research on the latest happenings in your area of interest.
Start building a professional network, both online and offline.
Decide on the theme and the story you wanted to tell your professional network.
What engaging content are you creating and sharing to be noticed as ‘Bight Young Talent’ (BYT)
Bottomline: A personal brand is a plant that needs to be watered regularly and adequately to grow healthy. The above checklist can be considered as the watering toolkit.
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